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        EMC Business-to-Business Marketing Campaign

        How do you leverage the digital channel and creative execution to conduct effective B2B marketing to generate demand and to acquire leads?

        • emc-banner2
        • emc-banner

        Challenge

        EMC is a global leader in enabling businesses and service providers to transform their operations and deliver information technology as a service (ITaaS). Due to the different maturity level of the target audience in US and China, most marketing material are not directly applicable for China.

        EMC China has to develop content and run campaigns that are specifically for China.

         

        Approach

        Since 2007, we have been assisting EMC China in leveraging the digital channel to conduct B2B marketing to generate demand and to acquire qualified leads.

         

        Splash worked on:

        • Campaign ideation & execution
        • Creative conceptualization
        • Visual design & production
        • Copy writing
        • Online game development
        • Aprimo operation
        • Data analytics

         

        Expertise

        • Digital Strategy
        • Website design
        • Website development
        • B2B marketing
        • Campaign ideation
        • Copy writing
        • Data analytics

         

        Results

        Through rigorous review and data analytics after every campaign, we honed the process thereby improving the cost effectiveness of leads acquisition and 3rd party media.

        Contact Us

        Leta€?s Achieve
        Your Goals

        Contact us. Wea€?d love to help!

        Thank you for reaching out!

        We take every query seriously. Wea€?ll be sure to respond as quickly

        (and with as much thought) as possible.

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